Hi!  I am  Lena  : )

Human – Centered Approach

From the start of my career where my focus was on Interior Design, we were searching for users needs and behaviours in space, how they move around and how we can improve their lives in their homes. Even when we were designing shops, hotels or any other kind of commercial place, users’ experience was always improved when they were walking around a well designed interior.

Same thing with Graphic Design where branding, packaging and any other kind of printed material has to be used appropriately and easily from the end user. For example, you can’t design a package for a product that users will not understand how to use it, or you can’t design a poster where the letters are too small for the human eye to read it. The exact same logic I found that is being used in Web Design where you have to design websites and applications for the end users.

So even though we have different Design Disciplines with different kind of products or services, we always have to design not for ourselves, or our bosses or our clients but for the End User. This is the focus point now and in the future.